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Former VP of Sales and Marketing for Canada Sportswear forms innovative Sales Management and Marketing firm
Drop Zone Sales and Marketing - founded by Mike Connolly, former VP of Sales and Marketing for Canada Sportswear - was developed to offer retail and promotional product suppliers an effective way to manage and grow their business without investment in wages and infrastructure. Outsourcing Sales and Marketing allows suppliers to leverage top notch executive level resources without the hefty price tag. “I have developed an alternative to what is currently the manner in which companies manage their sales forces”. I have noticed that suppliers have multi line sale reps that are either, A) Managed by an in-house salaried sales manager, or, B) managed by a business owner,“ says Connolly, who goes on to note the inefficiencies he sees both these methods. “The problem with A is the in house sales manager has no real financial incentive to help sales reps increase sales and too much of their time is spent reporting and dealing with internal sales issues. Owners on the other hand can be difficult to reach and are challenged by wearing too many hats, thereby losing out on potential opportunities.” Connolly explains that Drop Zone Sales Marketing is able to manage, direct and build credible relationships with the sales team and customers because its sales management fees are constructed as a percentage of sales. “Linking sales planning together with marketing creates a common strategy, which results in a stronger competitive advantage for our clients,” says Connolly, who explains that of Drop Zone´s deliverables include developing sales plans for the short, mid and long term, targeting key accounts by product and territory, sales force management, recruitment and training, in addition to notable marketing deliverables which include reducing costs while improving product efficiency and turnover. For more information, please visit www.dropzonesales.com |
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Gildan Activewear Among Finalists Recognized for
Excellence in Corporate Citizenship Gildan Activewear is pleased to announce that it has finished among three finalists in the Social Responsibility Grand Prize category of the Prix quebecois de l´entreprise citoyenne Korn/Ferry ñ L´actualité ñ NATIONAL. The prizes, awarded on September 23rd at Forum Tremblant 2009, were in 2007 by Korn/Ferry International and L´actualité magazine. The Prix québécois de l´entreprise citoyenne awards recognize the efforts of Québec-based companies that help establish and promote innovative practices in business ethics and sustainable development. The practices of 120 companies were evaluated and the jury awarded five prizes in three categories: Environment, Community Involvement and Social Responsibility Grand Prize. The main judging criteria were the originality of the actions undertaken by the companies involved, their practical and measurable impacts, and the alignment of these actions with each company´s values, mission and general practices. In the Social Responsibility Grand Prize category three finalists were selected, namely Gildan Activewear, who was up against Desjardins Group and Cascades. |
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Embroidery Machines Saved After Massive Fire
Calgary-based Embroidery Systems Canada was recently able to help one its customers whose building was ravaged by fire by bringing their Amaya XT's embroidery machines back from the ashes. The customer managed to dig his machines out of the rubble, and the team at ESC decided to see if we could rebuild them. Check out the video linked below to see the action! http://www.embroiderysystemscanada.com/ |
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Guru Sportswear Appoints New Account Manager
Guru Sportswear is excited to announce that Peter Brcko has been hired as the newest Account Manager for the GTA West territory. Peterís enthusiasm, sales skills and industry experience will be a great addition to the growing Guru Sportswear sales team and brand. Peter has worked for Trimark Sportswear Group for the past 5 years and has been part of the apparel industry for the past 10 years. Please feel free to contact Peter @ peterb@gurusportswear.com or 416 669-5792. |
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